Abstract: The fundamental basis for the effective governance of campus football in China lies in building a multi-stakeholder collaborative and evolving ecological system, with a shift from "centre-of-the-actor" to "centre-of-the-system" governance model. The main problems of effective management of campus football in China are as follows: The first is the lack of variability caused by the solidification of the subject relationship, the poor flow of resources, the obstacle of endowment reorganization, and the disorder caused by the lack of freely connected network and local positive feedback configuration. The second is due to the insufficient circulation caused by unclear resources and unobstructed paths, the low energy effectiveness caused by the lack of effective energy growth planning and model, and the insufficient information abundance caused by the lack of football population feedback mechanism and the hierarchical construction of football cultural symbols. In order to construct a campus football ecology and solve the problems above, we should adopt such governance strategies as to renew the concept of governance with the view of ecological wholeness and adaptation; to expand boundary energy, enhance structural energy and cultivate adaptive energy to realize the conversion of kinetic energy; and to build a characteristic cultural network, create a community with equal rights, and strengthen the cooperative relationship of multiple subjects to promote the normalization of campus football governance with the participation of multiple subjects, thus to achieve an organic combination of heteronomy and autonomy of campus football ecology.