中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

《中文社会科学引文索引》(CSSCI)来源期刊

美国《剑桥科学文摘》(CSA)收录期刊

中国高校百佳科技期刊

大型体育赛事的“涓滴效应”:发生机制、现实困境与优化方略

Mechanism Analysis, Practical Challenges, and Optimization Strategics of the Trickle-down Effect of Large-scale Sports Events

  • 摘要: 运用文献资料、逻辑分析等研究方法,阐释大型体育赛事“涓滴效应”的理论内涵,系统分析其发生机制,在此基础上进一步探讨我国利用大型体育赛事促进大众体育参与面临的现实困境,并提出优化方略。认为:运动员榜样示范、竞技体育优异成就、赛事节日效应、体育设施升级改造和赛事资源开发利用是大型体育赛事“涓滴效应”产生的核心因素。我国在利用大型体育赛事促进大众体育参与的实践中仍面临榜样运动员泛娱乐化、赛事节日效应不显现、赛后场馆有效利用考虑不足以及赛事资源开发利用意识滞后等现实困境。为确保大型体育赛事“涓滴效应”更加持续、稳定和有效,建议:合理规划与利用赛事场馆资源,扩展大众体育参与空间;树立大型赛事开发利用思维,实现体育参与效益最大化;增强运动员与公众之间的联动,强化运动员榜样示范效应;注重赛事节日氛围与体验营造,让体育赛事融入日常生活;平衡竞技体育成就心理效应,形成正确的竞技体育得失观。

     

    Abstract: Literature review and logical analysis are adopted to elucidate the theoretical connotations of the "trickle-down effect" of large-scale sports events, systematically exploring its generation mechanism and the practical challenges faced by China in leveraging large-scale sports events to promote public sports participation. The study identifies athlete role modeling, sporting success, the festival effect of events, the upgrading of sports facilities, and the development and utilization of event resources as the core factors driving the "trickle-down effect" of large-scale sports events. However, in the practical context of promoting public sports participation through large-scale sports events in China, challenges persist, including the over-commercialization of athlete role models, the limited manifestation of the festival effect, insufficient planning for post-event venue utilization, and a lag in leveraging event resources to foster sports participation. Moving forward, efforts should focus on both pre-event planning and post-event utilization of sports venues to expand public access to sports; adopt a development-oriented mindset for major events to maximize participation benefits; enhance the interaction between athletes and the public to strengthen the role modeling effect of athletes; emphasize the creation of festive atmospheres and experiences to integrate sports events into daily life; and balance the psychological effects of competitive sports achievements to cultivate a rational perspective on the gains and losses in competitive sports. These measures aim to ensure that the "trickle-down effect" of large-scale sports events becomes more sustained, stable and effective.

     

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