中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

《中文社会科学引文索引》(CSSCI)来源期刊

美国《剑桥科学文摘》(CSA)收录期刊

中国高校百佳科技期刊

我国体旅融合政策的问题与调适基于“工具-主体-客体”三维分析框架

Problems and Adjustment of China's Integrated Sports Tourism PolicyBased on the Three-Dimensional Framework of "Tool-Subject-Object"

  • 摘要: 基于政策工具理论,构建“政策工具-政策主体-政策客体”三维分析框架,运用内容分析法并采用Nvivo 12 Pro软件,对我国2016—2025年29份国家级体旅融合发展的政策文本进行量化研究。发现:政策工具维度呈现“供给型与环境型为主、需求型不足”的结构性失衡;政策主体维度表现为“大政府、小市场”,大众组织与利益企业参与不足;政策客体维度存在“重产业园区建设、轻赛事品牌”的显著差异;立体维度表现为核心层政策密集且外层“离散”,需求型工具在赛事品牌培育中应用匮乏。建议:调整体旅融合政策文本的结构设计;强化政策文本工具的系统合力;以政策驱动体旅赛事高质量建设;因域施策打造体旅融合政策组合拳;创新“文体旅+”的多维政策空间。

     

    Abstract: Based on the theory of policy tools, this paper constructs a three-dimensional analysis framework of "policy tools-policy subject-policy object", and uses content analysis method and Nvivo 12 Pro software to conduct quantitative research on 29 policy texts of state-level integrated development of sports tourism in China from 2016 to 2025. It is found that the dimension of policy tools presents a structural imbalance of "supply-based and environment-based while demand-based insufficient"; the dimension of policy subject is "big government while small market", and the participation of mass organizations and interest enterprises is insufficient; there is a significant difference in the dimension of policy object between "heavy industrial park construction and light competition brand". The three-dimensional dimension is characterized by dense policy at the core level and "discrete" at the outer level, and the application of demand-based tools in the cultivation of event brands is scarce. Suggestions: adjust the structural design of the sports and tourism integration policy text; strengthen the system synergy of policy text tools; drive the high-quality construction of sports events with policies; implement policies according to the regional characterisitcs to create a combination of sports and tourism integration policies; innovate the multi-dimensional policy space of "sports brigade +".

     

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