中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

《中文社会科学引文索引》(CSSCI)来源期刊

美国《剑桥科学文摘》(CSA)收录期刊

中国高校百佳科技期刊

数字体育健康传播的概念界定与实践形态

Concept Definition and Practical Forms of Digital Sports Health Communication

  • 摘要: 在“健康中国”“体育强国”“数字中国”三大战略叠加推进的时代背景下,数字技术持续嵌入体育与健康实践,推动体育健康传播的传播主体、传播场景、传播关系与作用机制发生深刻转型,并催生出数字体育健康传播这一新兴传播形态。运用文献资料和逻辑分析法从概念演进与理论建构双重视角系统思忖数字体育健康传播的生成逻辑和概念内涵,并构建由体育四元角色、数字三层结构与健康传播路径三条主轴为核心的三维立体分析框架。在理论基础上,进一步爬梳数字体育健康传播的实践形态:以体育为领域的数字体育健康传播——专业知识的公共化;以体育为平台的数字体育健康传播——公共议程的网络化;以体育为主题的数字体育健康传播——内容生态的智能化;以体育为手段的数字体育健康传播——健康干预的处方化。

     

    Abstract: Against the backdrop of the overlapping advancement of the Healthy China, Strong Sports Nation, and Digital China strategies, digital technologies have increasingly been embedded in sports and health practices, which drives profound transformations in the subjects, scenarios, relationships, and operative mechanisms of sports health communication, and gives rise to the emerging communicative form of digital sports health communication. Drawing on literature review and logical analysis, this study systematically examines the generative logic and conceptual connotations of digital sports health communication from the dual perspectives of conceptual evolution and theoretical construction, and develops a three-dimensional analytical framework centered on three core axes: the fourfold roles of sport, the three-layer digital structure and the health communication pathway. On this theoretical basis, the study further sorts out the practical forms of digital sports health communication. They include digital sports health communication with sport as the domain, that is, the publicization of professional knowledge; digital sports health communication with sport as the platform, that is, the networking of public agendas; digital sports health communication with sport as the theme, that is, the intelligentization of the content ecology; and digital sports health communication with sport as the means, that is, the prescription-based health intervention.

     

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