Conspicuous Sport Consumption: Practical Backg-round, Theoretical origin and Conceptualization

Based on the western theory of conspicuous consumption, this article surveys the practical and theoretical background and the concept of conspicuous sport consumption. The practical background includes the coming of consumer society, the importance of sport consumption and the popularity of conspicuous consumption in sport area. The theoretical background includes the theories of conspicuous consumption and sport consumption. Conspicuous sport consumption is defined as "an open sport consumption behavior aiming to show one's identity, wealth, power and other status information as well as reputation, personality, taste and other identification information that can be identified by others".