Branding Promotion of Chinese Wushu Culture

The study used brand science and culture science to interpret the value of branding cultivation of Chinese Wushu culture, that is, to promote the innovation of Chinese culture, and experience the leading force of national will in "Cultural China", thus to enhance the effective dissemination of culture.Therefore, a four-in-one promotion path of Wushu culture branding is established:to extract Chinese Wushu and its cultural elements with advanced technological means; to build a systematic brand of China Wushu culture with the whole industry chain as the building goal; to show the achievements of Wushu with the need of era development as the theme; difference positioning being the strategy to precisely market Chinese Wushu cultural products.