Deconstruting Power Mythologies of Contemporary Media Sport Events: From a John Fiske's Perspective

The study explores the evolution of contemporary media sport event.It could be seen that contemporary media sport events had been powerfully altered somewhat through reorganizing John Fiske's media sport theories.Multi-angled options, multiple sports commentaries choices and multiple accompanying text provided by media sports events in new media times brings about power resetting.Power false setting of contemporary media sports events were represented through the misreading to sports events.Power trans-boundary to media sports events led to the result that the audience's joy originated from the recognition gap.People from different class perceive power differences trough media sports events.These power mythologies of contemporary media sports events, could be clearly emerged through Fiske's theoretical system.