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ZHANG Xinfeng. Exclusive Right of Sporting Events in the Background of Artificial Intelligence[J]. Journal of Shanghai University of Sport, 2020, 44(2): 64-73. DOI: 10.16099/j.sus.2020.02.007
Citation: ZHANG Xinfeng. Exclusive Right of Sporting Events in the Background of Artificial Intelligence[J]. Journal of Shanghai University of Sport, 2020, 44(2): 64-73. DOI: 10.16099/j.sus.2020.02.007

Exclusive Right of Sporting Events in the Background of Artificial Intelligence

  • There are large numbers of controversies in the regulation of the infringement disputes about sporting events'broadcasting. As the sporting event is not the subject of copyright, the right of video authorship and broadcasting organizers'right of audiovisual records of sporting events are both equally weak to regulate the internet broadcasting. Especially in the future of artificial intelligence-led sporting events broadcasting, the intelligent nature and content diversity of audiovisual records of sporting events by AI will deauthorize the traditional position of audiovisual records producers and transmitters.It is proposed that the exclusive rights of sporting events should be established in the Sports Law, and on this basis, the broadcasting organizers'right of sporting events are granted with independent claims right to infringement that are commensurate with their exclusive licensing status.
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