Digitalization, Globalization and the Future of Professional Sports

The persistence, innovation and development of professional sports in the era of digitalization and globalization are studied.By describing the trend of digital innovation in the development of professional sports globalization, it reveals that the digital technology will accelerate the globalization of professional sports from multiple perspectives, and it defines the index and degree of sports globalization in the digital era.It analyzes the driving factors of the globalization of professional sports, as well as the performance and new opportunities and challenges of digitalization and globalization of professional sports in China.It therefore proposes that power should be further delegated to market players to adapt to the requirement of the rapid innovation in digitalization era; good operation modes and industry patterns should be accepted; global resources should be integrated to improve the level of Chinese professional sports; talents should be trained to fit in with the era.The solutions to digital development governance should be explored.