Sports Diplomacy Strategy in Australia: Experience and Enlightenment

In order to achieve the goal of a medium-powered country with creativity, the Australian government has implemented a series of sports diplomacy strategies.These strategies are studied and summarized as follows:the sports diplomacy is highly correlated with the national development strategy; the strategic goals focus on the frontier issues of the international community; a multi-partner partnership model has been established in the implementation of the program; the sports financial strategy fund guarantee system is sound; mega-event sports are fully made use of; and sports diplomacy performance evaluation is well complemented.Therefore we draw some enlightenments from above:to improve the sports comprehensive strength thus to gain a wide international recognition; to build China's sports diplomacy strategy, especially the priority development of the sports diplomacy in the neighboring regions; to provide attractive sports ideas thus to lead the changes in the international sports order; to establish a multi-dimensional sports diplomatic cooperation model thus to fully mobilize various social forces; and to stress the performance evaluation of sports diplomacy to ensure the realization of the core interests of the country.