An Empirical Study on the Interactions Between Sports Service Industry and Sports Manufacturing Industry in China

Methods of literature review and econometrics are adopted to study the interations between sports service industry and sports manufacturing industry in China. The results show that:① there existed a long-term co-integration relationship between sports service industry and sports manufacturing industry while no shortterm balanced development relationship between the two was found. ② There was no powerful two-way Granger causality between sports service industry and sports manufacturing industry. ③ The impact of sports service industry on sports manufacturing industry is greater than that of sports manufacturing industry on sports service industry, with "weak short-term effect and strong long-term effect" on both sides. ④ The impact contribution rate of sports service industry to sports manufacturing industry is 8.02%, and 78.64% for sports manufacturing industry to sports service industry.Proposals are offered as follows:to specify the supporting policies of sports service and sports manufacturing industry, especially those of talent, finance, land and techonology support, and to formulate the guiding instructions and programs for the long-term development of the two industries; to promote the reform and innovation of the management system for the industries, and to enforce the joint-meeting machanism of multiple sectors to establish the modern enterprise system and cultivate professionals for management, marketing, techonology and evaluation in sports service industry and sports manufacturing industry; to conduct international exchange of "bringing in and going out" to learn from the advanced management concept and experience of the foreign countries, to build standard system coordinated with the internaitonal standardized management organization, and to expand the channels by drawing society, enterprises and foreign investments; to utilize modern information techonology to build the sports industry comprehensive informaiton system, and to develop effiency evaluation, supervision and control system of the two industries and stress the culure promotion and brand effect in the two industries; etc.