Dominant Elements and Recessive Paths of the International Communication for Chinese Sports Stories: Research on Narrative Identification Based on International Video Website YouTube

Promoting Chinese sports stories is important to advance the construction of international communication ability on Chinese sports culture.At present, the current international identity for Chinese sports stories is obviously insufficient at the mercy of the structural factors such as the differences of the discourse systems between China and the outside world, as well as the narrative method.This study selects 1 660 samples from the world's largest video website YouTube to summarize the dominant communication elements of the international communication for Chinese sports stories from the perspective of audience identification.With the combination of qualitative and quantitative analysis methods, three important paths and the recessive law of acceptance have been found. Anthropology is used to analyze the three levels of the recognition for the international acceptance of Chinese sports stories, and a local position and global perspective are constructed based on the characteristics and difficulties in the international recognition for Chinese sports stories. Some references are hoped to offer to the interactive generation and invisible penetration of culture, the openness of culture and the convergence of value in the cross-cultural communication of Chinese sports stories.