Screen Sports: Sport Communication in Post-Modern Society

Taking post-modern theory and results of western screen research as references, and three modern sports communication phenomena of sports news, sports events broadcast and sports video games as research objects, the changes of sports value and sports culture are analyzed in the evolution process from paper to screen, TV to mobile phone, big screen to small screen.It is held that screen sports have not only changed sports communication but shaped novel sports culture.Screen has become the link between sports and sports audience with blurred differences between screen and real sports.Also sports images generated by the screen have become the "representation" and "watching" has been the major channel to connect sports and audience.