Theoretical Logic, Practical Dilemma and Implementation Path of High Quality Development of Sports Industry Driven by Digital Economy

In the post-epidemic era, digital economy has become an important engine to drive the high quality of sports industry. This paper analyzes the connotation and dimensions of the high-quality development of sports industry, the role and significance of digital economy in driving sports industry are analyzed. It states that digital economy drives the high-quality development of sports industry from three levels of "macro-meso-micro". At the macro level, digital economy can increase the input of production factors, change the mode of resource allocation, and improve the total factor productivity. At the medium level, digital economy can push the reform of sports industry organization, promote the optimization and upgrading of sports industry structure, and improve the cross-border integration of sports industry. At the micro level, digital economy drives sports enterprises to produce scaled economy, scoped economy and long tail effects.At present, high quality sports industry driven by digital economy exists such problems as the difficult digital transformation regulation in sports industry and the lagging laws and rules, the digital gap and data islands, the high cost and long cycle, the digital talents shortage and structural unemployment risks, etc. In view of this, the implementation path of digital economy driving the high-quality development of sports industry, such as promoting the digital transformation of sports enterprises, the deep integration of digital economy and sports industry, and improving the digital governance level of sports industry, is put forward.