Sports Consumption Policy Tools: Selection Characteristics, Transition Process and Optimization StrategyBased on the Dual Perspectives of Policy Tools and Development Factors

Using the content analysis method, 50 sports consumption policies implemented nationwide from 2014 to 2020 were quantitatively analyzed based on the dual perspectives of policy tools and development factors, including selection characteristics and changing process of policy tools. It is found that there is a structural imbalance in the current use of the tools in China, manifested in the over-strong environmental policy tools, the needed-to-be-improved supply-based policy tools, and the obviously insufficient demand-based policy tools. While the use of policy tools focuses on the demand, space and behaviour of sports consumption, there is insufficient attention to sports consumption guarantee, sports skills, and sports consumption concept. In order to optimize the selection of sports consumption policy tools, the use of policy tools should be reasonably allocated and the internal balance of policy tools be improved. Followed by the development law of sports consumption, the policy deployment of development elements should be improved and the supporting policies be completed with the combination of development characteristics of different periods.