Mechanism, Plight and Path of Digital Economy Enabling Sports Industry to Integrate into the New Development Pattern of "Dual Circulation"

The digital economy promotes the integration of sports industry into the "dual circulation" new development pattern by enabling data elements, laying out the "new infrastructure" of sport, innovating sport digital governance, and promoting the digital development of sports service trade. At present, however, there are some problems in the integration of the digital economy enabling sports industry into the new development pattern, such as the low level of development and utilization of data elements, the unbalanced construction of digital infrastructure, the shortage of digital technology personnel, the imperfect digital governance system, and the incomplete cross-border data flow policy. Therefore, the path for the digital economy is put forward to enable the sports industry to integrate into the new development pattern of "dual circulation", that is, promoting the "new infrastructure" of sport thus to produce the development momentum, cultivating the data market elements for sport thus to expand its market element supply, strengthening the training of talents for digital sport to lay a solid talent support, establishing a co-governance pattern with the participation of multiple subjects to consolidate its basic guarantee, and accelerating the development of digital trade for sport, thus to open up the external channel of sports industry to integrate into the "dual circulation".