Influence of Sport Tourism Service Quality on Tourists' Experience Quality and Behavior Intention

A two-stage mixed research work is carried out aiming at the scale development and dimension identification of sport tourism experience quality, the relationships among service quality, experience quality and behavioral intention, and the differences in tourist behavior patterns under different types of sport tourism. It is found that: A 16-item sport tourism experience quality measurement scale can be constructed based on the dimensions identification of socialization, gain, immersion, involvement and escapism; Sport tourism experience quality has a significantly positive impact on behavioral intention, and plays a full mediating role in the relationship of "service quality→experience quality→behavioral intentions"; Under the different sport tourism contexts, there is no significant difference in the relationship among service quality, experience quality and behavioral intention.