Concept System and Practice Program to Enhance the Efficacy of International Communication of Chinese Wushu from the Perspective of International Audience Acceptance

Chinese Wushu, which embodies the national spirit and image, is a typical program for inheriting the fine traditional Chinese culture, enhancing China's international communication capability and promoting the exchange and mutual understanding of civilizations. The upgrading of the concept of international communication from "going out" to "going in" calls for the urgency and necessity of enhancing the efficacy of international communication of Chinese Wushu from the perspective of international audience. Accordingly, this study explores the reconstruction of the conceptual system based on the "educational view", "experiential view" and "immersion view" of the international communication of Wushu, starting from the two typical construction paths of Wushu as knowledge and Wushu as aesthetics. Meanwhile, focusing on the precise positioning of audience needs, we should optimize the practice program of international communication of Wushu based on intellectual and aesthetic audiences, indicating that the more structural innovation content should be needed for Wushu's international communication facing emotional and action audiences.