Chinese-style Innovation in the Olympic International Public Signal Production from the Perspective of Technological Aesthetics

Since its international public signal production practice in 2004 Olympics, China Media Group, in the concept guideline of ICO international public signal production, not only infuses technological innovation into the international sports television production, but presents the advanced Chinese-style broadcast technology application in the Olympic Games international public signal production. By reviewing its production practice in Olympic Games, the technological value of the public signal production is interpreted from the perspective of technological aesthetics; the significance of the international public signal production in the internationalization of Chinese sports TV, the innovation of sports TV artistic innovation and its professional construction of Chinese sports TV are expounded. Driven by the new technology, the public signal production of Chinese sports TV is increasingly in line with the international sports TV along the paths of formulating public signal standards with the guidance of technology, also the paths of the prospective applications, the new scenarios of production and the new business forms. However, on the other hand, China's sports TV are still faced with such practical problems as the "deep views toward the communication art of sports events", "emotional narrative in the production of international sports public signals", "resource code of the professional development of China's sports TV" and "transition logic of the internationalization of China's sports TV" in the future.