Abstract: Literature was reviewed to analyze the nature of high-quality development of urban sports performance industry in the new era from the perspective of urban efficiency. The study holds that the high-quality development of urban sports performance industry helps the city development by the extending industry chain and value chain bases on the completion of sporting event system and the increase of market subjects.Based on the challenges it faces, it points out the development direction:In terms of the form and content, the need for a better life should be taken as the value orientation to integrate the form and content of the sporting events. Concerning the interest and benefit, it is rational to choose the appropriate sporting events according to the resource endowment conditions of the city, which is to attract market players and develop a more complete industrial chain of sporting events, thus to promote the urban economic agglomeration development and social benefits spillover. In term of the charm style, it needs to avoid sporting events as a means of commodity packaging. Sporting event tourism is suggested to integrate into urban transformation and upgrading, urban regeneration strategy on the basis of the urban culture, thus to shape the unique life style and city image where the sporting events happen.