Abstract: The application of artificial intelligence in the field of sports communication is systematieally studied.It believes that its application has covered many aspects including the collecting and writing of sports news, the editing and integration of communication content as well as its distribution and supervision, and the human-machine interactive transmission and experience, which will bring all-round influences on all elements of communication activities such as communicators, content, platforms, users, and effects.These influences are as follows:the core value of the transmitter is changed from the production of sports content to the guidance and creation of sports value; the value of content is extended from the information transmission to the connection of scenes; the traditional sports media under the pan-content ecological platform seeks new directions; the live broadcast of AI events under the background of technology integration enhances the user experience; and sports communication risks hence rise.In this regard, attention is paid to the value guidance and creation of sports communication, communication scenarios are built to enhance user experience, importance are attached to the construction of AI platforms and technology cooperation, and various risks brought by AI communication are reasonally avoided.