Abstract: By analyzing the changes in global communication, governance relationships and mechanism in the context of new globalization, the cultural appeal of building a sports power in China is explained on the basis of the practical challenges in sports power construction in terms of the expansion, promotion, recognition, and influence of sports culture. They include the internal appeal, which is to consolidate the cultural foundation for the construction of a sports power; the external appeal, to shape a responsible cultural image of a sports power; the discourse appeal, to empower the cultural dynamics for the sports power construction; and the diverse appeal, to help build a good cultural ecological system. The cultural construction path has been proposed in the construction of a sports power under the background of new globalization: to promote the value enhancement of Chinese sports culture through consensus and integration; to realize the cultural advancement through co-governance and co-management; to consolidate the material foundation through co-construction and sharing; and to reconstruct the institutional influence of Chinese sports culture through symbiosis.