Abstract:
The strategic planning objectives and tasks of ice and snow sport development are defined based on the previous foundation and realistic problems of the development of ice and snow sport, and the promotion paths are formed. It is concluded that the current problems in the development of ice and snow sport in China lie in its weak comprehensive strength, low quality of service supply, multiple difficulties in the market development, and the shortage of professionals. In the future opening should be taken as the main line and the sports of ice and snow be balanced; sharing should be taken as the core to meet the needs of ice and snow sport among the public. Besides, the service innovation of ice and snow industry shall be improved in the direction of standards, and the channel for ice and snow professionals be built.