Abstract: With the deep integration of information technology and mobile internet, modern sports are showing new features of ritualization, socialization, demassification, fragmentation, entertainment and "masochism". Everyone can define sports according to their own needs and preferences, and sports are accelerating into a new era of scenario. At present, the COVID-19 plus the problems of sports industry makes new changes and trends in consumption and operation. The internal logic, connotation and dimension of sport scenario are focused on, and the five major problems of Chinese sports industry are revealed. The management strategy of this field is put forward: taking art as complementary part of sport scenario, consumers' built-in flow to promote marketing, and multiple forms and scenarios to develop digital sport economy.