Abstract: Participatory sport consumption is becoming the backbone of sport consumption. In the family, the dual effects of time squeezing and income promoting caused by busy work are important determinants of participatory sport consumption. The net effect of the busyness of work in contemporary Chinese families on participatory sport consumption is analyzed. It is found that the crowding-out effect takes the leading role, income supporting is weaker than time squeezing, and the degree of busyness at work restricts family participation in sport consumption. The reasons include the promoting effect of busy work on income support has weakened since the level of economic development in China has became higher. Also, the nature of family occupations in China is still dominated by non-freelance, and busy work has a strong crowding-out effect on sports participation. It is suggested that the degree of busyness at work should be considered when sport consumption policies are being formulated, especially the time increase spent on sports of middle- and high-income groups, as well as the vacation system for non-freelance.