Abstract:
With the expansion of virtual field, micro-community and short video creation have become an important place to observe and reveal the trend of social culture. Short sports videos and their related works also become an important perspective of social culture through body representation. Following the main line of the natural and social meanings of the body, the new aspects of body metaphor and social structure behind the creation and thump-up behaviors of sports visual works are analyzed, and the reason and ethics in the "micro-community" are discussed. It is suggested that with the embedded Internet technology, the sports works with body as the carrier include the metaphors like body visualization, code manipulation and "the body-identity transformation" in creation and performance, containing emotional consumption and simulated genetic relationships, and showing a rich sub-culture tendency in the narration of the body spectacle. The likes and comments of sports works composed of body visual landscape highlight the accumulation of "emotional capital" and "book capital", present the gradual formation of the "umbrella social structure", "circle-layer social structure" and "other-oriented social personality", and produce a new order of physical discipline and social interaction in the "micro-community" under the "human-machine interaction".