中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

《中文社会科学引文索引》(CSSCI)来源期刊

美国《剑桥科学文摘》(CSA)收录期刊

中国高校百佳科技期刊

价值期待与情感桥接:中国传统体育文化海外接受的实证研究

Value Expectation and Emotion Bridging: An Empirical Study on the Overseas Acceptance of Chinese Traditional Sports Culture

  • 摘要: 在我国文化对外传播实践过程中,作为中国特色文化重要象征符号的中国传统体育文化,缺乏清晰的海外接受模型与有效的文化增值路径。以海外受众对中国传统体育文化的接受体验为流程框架,以海外受众问卷调查为数据基础,建构模型并检验,从不同理论维度探寻中国传统体育文化海外传播受众接受的影响机制,进而构建提升中国传统体育文化国际接受动力的路径。通过数据分析发现,在中国传统体育文化海外接受过程中,中国传统体育文化内容、媒介接触度、认知流畅度均通过审美经验和期待视野对关注和实践意愿产生显著正向影响,期待视野、审美经验和文化价值感知具有中介作用。据此提出,从文化要素流动激活受众审美经验、异质文化媒介认知契合期待视野、功用传播突出传统体育文化价值、情感桥接勾连认知文化间性4个维度,拓建传播主体与海外受众汇通的文化释义空间。

     

    Abstract: In the practice of China's cultural overseas communication, Chinese traditional sports culture, as an important symbol with Chinese characteristics, lacks a clear model of overseas acceptance and an effective value-added path. Using the questionnaires from overseas audience as the data base and their acceptance experience of Chinese traditional sports culture as the process framework, a model is constructed and tested to explore the influencing mechanism of the acceptance of Chinese traditional sports culture from different theoretical communication dimensions, and an effective pathway to enhance the international acceptance dynamics of Chinese traditional sports culture is constructed. The analysis of the data reveals that the content, media exposure and cognitive fluency of Chinese traditional sports culture all have a significantly positive influence on the willingness to pay attention to and practice through aesthetic experience and expectation horizon, and expectation horizon, aesthetic experience and culture value perception are playing an intermediary role. Accordingly, the four dimensions in which the culture element flow activates audience's aesthetic experience, heterogeneous culture media contact fits in with the expectation horizon, functional communication enhances the value, and emotional bridging links cognitive interculturality are proposed to build up a cultural interpretation space for communication subject and overseas audience.

     

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