中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

《中文社会科学引文索引》(CSSCI)来源期刊

美国《剑桥科学文摘》(CSA)收录期刊

中国高校百佳科技期刊

体育旅游服务质量对游客体验质量与行为意向的影响

Influence of Sport Tourism Service Quality on Tourists' Experience Quality and Behavior Intention

  • 摘要: 针对体育旅游体验质量的量表开发与维度识别,服务质量与体验质量、行为意向的关系,以及不同体育旅游类型下游客行为模式差异的问题,展开两阶段的混合研究工作,包括量表开发与假设检验。发现:基于社交、获得、沉浸、参与和逃逸的维度识别,可构建包括16个测项的体育旅游体验质量测量量表;体育旅游体验质量对行为意向有显著正向影响,并在“服务质量→体验质量→行为意向”的链路关系中呈现完全中介作用;在不同体育旅游类型下,服务质量、体验质量与行为意向的链路关系并无显著性差异。

     

    Abstract: A two-stage mixed research work is carried out aiming at the scale development and dimension identification of sport tourism experience quality, the relationships among service quality, experience quality and behavioral intention, and the differences in tourist behavior patterns under different types of sport tourism. It is found that: A 16-item sport tourism experience quality measurement scale can be constructed based on the dimensions identification of socialization, gain, immersion, involvement and escapism; Sport tourism experience quality has a significantly positive impact on behavioral intention, and plays a full mediating role in the relationship of "service quality→experience quality→behavioral intentions"; Under the different sport tourism contexts, there is no significant difference in the relationship among service quality, experience quality and behavioral intention.

     

/

返回文章
返回