Abstract: Based on the mechanism of coupling coordination of sports industry and rural revitalization, entropy value method, coupling coordination degree model, Moran index and fuzzy qualitative comparative analysis method are used to analyze the temporal and spatial evolution of coupling coordination degree, spatial correlations and configuration development of 31 provinces （autonomous regions and municipalities） of China from 2012 to 2022. The research results show that: The coupling coordination index of sports industry and rural revitalization has been rising steadily during the investigation period, with a good development momentum, but the level has not jumped much, and all the provinces have not reached the good or high-quality coordination; There is a significant positive correlation in space, with an obvious spatial clustering characteristics; fsQCA method has been used to sum up 4 development paths with high coupling coordination and 2 with the low, which helps the direction for provinces to further improve the coupling coordination level between sports industry and rural revitalization. Based on the results above, the following policy suggestions are put forward: integrating urban and rural factor resources, innovating the coordinated development mode, establishing the concept of coordinated development, and optimizing the coordinated development path.