Abstract: The development of new quality productive forces is both the inevitable choice to comply with the new round of scientific and technological revolution and industrial change, and the internal requirement and important focus to promote the high-quality development of sports industry. Based on the perspective of new quality productive forces, this paper discusses the value implication, influence mechanism and innovation path of high-quality development of sports industry by research methods such as literature review and expert interviews. The research shows that the value of developing new quality productive forces to promote the high-quality development of sports industry is mainly reflected in three aspects: economy, society and ecology. The new quality productive forces exert the driving role of scientific and technological innovation, improve the total factor productivity of the sports industry through the growth effect, optimize the sports industry structure to form new advantages through the structural effect, and improve the overall scale and quality of the sports industry through the multiplier effect. It is proposed to cultivate the driving force for development to achieve the high-level scientific and technological self-reliance, innovate the industrial layout to improve the modern sports industry system, complete the system and mechanism to stimulate the active initiative of sports enterprises, release the vitality of talents to accelerate the upgrading of skills of workers in the sports industry, and adhere to green development to promote the innovative path of integrated development of sports industry.