中文体育类核心期刊

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陈瑜, 杨自伟. 体育用品企业销售主管的网络建构行为对团队绩效的影响[J]. 上海体育学院学报 , 2017, 41(5): 64-70. DOI: 10.16099/j.sus.2017.05.010
引用本文: 陈瑜, 杨自伟. 体育用品企业销售主管的网络建构行为对团队绩效的影响[J]. 上海体育学院学报 , 2017, 41(5): 64-70. DOI: 10.16099/j.sus.2017.05.010
CHEN Yu, YANG Ziwei. The Effect of Sales Managers' Networking on Team Performance of Sporting Goods Companies[J]. Journal of Shanghai University of Sport, 2017, 41(5): 64-70. DOI: 10.16099/j.sus.2017.05.010
Citation: CHEN Yu, YANG Ziwei. The Effect of Sales Managers' Networking on Team Performance of Sporting Goods Companies[J]. Journal of Shanghai University of Sport, 2017, 41(5): 64-70. DOI: 10.16099/j.sus.2017.05.010

体育用品企业销售主管的网络建构行为对团队绩效的影响

The Effect of Sales Managers' Networking on Team Performance of Sporting Goods Companies

  • 摘要: 基于社会资源理论,构建体育用品企业销售主管的外部网络建构行为、内部网络建构行为与销售团队绩效的关系模型,并以体育用品企业销售主管为研究对象对上述模型进行实证分析。结果显示:在控制体育用品企业及销售主管相关影响因素的基础上,销售主管的内部和外部网络建构行为对其销售团队的运作绩效有显著的正向影响;内部网络建构行为对外部网格建构与团队绩效之间的关系起正向调节作用;销售主管高内部网络建构行为团队的外部网络建构行为对绩效的影响高于低内部网络建构行为团队。

     

    Abstract: Drawing on the social resource theory, this study built a conceptual model integrating sales managers' external networking, internal networking and sales team performance and tested the model empirically.The analysis shows that, after controlling the related influence factors of the companies and sales managers, the external and internal networking behaviors have significantly positive effects on the team performance; while the internal networking behavior has a positive regulation on the relationships between the external networking and team performance.The external networking behavior has a higher effect on the performance than the internal networking behavior.

     

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