Abstract: By using the methods of literature review, mathematical statistics and case study, this paper analyzes the operation mode of LETV sports ecological management and its influence on the spread of LETV sports content.It is concluded that the content marketing of LETV sports is mainly based on the reasonable brand building, users service and market position, however, an ideal profit mode cannot be established due to the industrial bubbles formed with the rapid development, poor copyright distribution, undesirable advertising sponsorship, delayed recycling of funds.Therefore it is proposed that LETV sports should optimize the resources, streamline the structure, reform the mechanism, cultivate users, specify the concept and orientation of ecological operation and management, and promote the coordinated development of the content spread and industrial layout.