Abstract: With the methods of social network analysis (SNA) and pathway analysis (SEM), the study explores the relationships between the consumers and the their consumption behavior patterns in sports events, trying to reveal the impact factors of consumers' behaviors.The study uses Ucinet and Netdraw to draw the consumers' behavior pattern structures to discover the major features.The pathway analysis proves the relationship and effect of the online and offline consumers' influence on consumption behavior patterns of the sports events.The results show that online consumers pay more attention to the offline consumption patterns and light consumption patterns, while offline consumers pay more attention to the offline consumption patterns and heavy ones.