Abstract: Based on the CEPⅡ-BACI-HS1992 version micro-trade database, this paper measures and compares the export quality of China's, Japan's and the USA's sporting goods over the period 1995-2014 from product level, industry level and country level.The results show that:(1) From the perspective of micro products level, the export quality of Japan's sporting goods is the highest, followed by the USA and China in the sample period; (2) Among 26 kinds of sporting goods, for China there are only five kinds, whose export quality is higher than that of Japan and the USA, the export quality of other sporting goods between Japan and the USA or the same as Japan; (3) The export quality of 9504, 9506 and 9507 in China are almost behind that of Japan; only the export quality of 9504 in China excesses that of the USA, but the export quality of 9506 and 9507 in China is lower than that of the USA; (4) The overall export quality of sporting goods in Japan is higher than that in the USA and China; while the overall export quality of sporting goods in China is behind that of the USA at the beginning and the end of the sample period.The above two countries' export quality is close to each other and shows a fluctuated alternately trend in the rest of the year.