Abstract: The communication pattern of TV sports constantly evolves under the influence of factors such as technology, capital and policy.The value of sports media content with real-time sports event broadcasting as its core is becoming increasingly prized in the process of global TV industry disruption and media convergence.With the global TV sports copyright transformation, China undergone 3 stages, that is, the initial prime period by monopolizing the copyright of sports events with its domination of broadcasting outlets as the most powerful traditional TV platform.Then comes the second stage of the rise of new media in which TV sports began to evolve into omnimedia copyright.And now sports event broadcasting is being integrated into the media content industry.With the transformation of live sports event distribution from TV screen to multi-screen transmission system, the innovation of TV sports communication will show new trends in terms of ecology, channels and content.