Abstract: 5G possesses the characteristics of large bandwidth, ultra-high transmission rate, ultra-low latency, and support for massive connection. Its application has a subversive impact on the mobile communication of current sports events.Promoted by 5G, the combination of sports events, visual technology, artificial intelligence and the Internet of Things has effectively advanced the mobile communication of sports events in terms of the sense of presence, interaction and real-time communication.The mobile communication content of future sports events should further emphasize the content production with high-quality, strong experience, rich data and high precision.In order to achieve the goal of Smart Winter Olympics to better serve the audience, the Beijing 2022 Olympic Winter Games could conduct key plannings in the aspect of user analysis, content innovation, user experience, etc.