中文体育类核心期刊

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中国高校百佳科技期刊

张惠彬,刘诗蕾.体育赛事财产化的反思——寻求体育赛事传播商业利益与公共利益的平衡[J].上海体育学院学报,2023,47(3):37-48. DOI: 10.16099/j.sus.2022.02.18.0003
引用本文: 张惠彬,刘诗蕾.体育赛事财产化的反思——寻求体育赛事传播商业利益与公共利益的平衡[J].上海体育学院学报,2023,47(3):37-48. DOI: 10.16099/j.sus.2022.02.18.0003
ZHANG Huibin, LIU Shilei. Reflections on the Propertization of Sports Events: Seeking Balance Between Commercial Interest and Common Good of Sports Events Communication[J]. Journal of Shanghai University of Sport, 2023, 47(3): 37-48. DOI: 10.16099/j.sus.2022.02.18.0003
Citation: ZHANG Huibin, LIU Shilei. Reflections on the Propertization of Sports Events: Seeking Balance Between Commercial Interest and Common Good of Sports Events Communication[J]. Journal of Shanghai University of Sport, 2023, 47(3): 37-48. DOI: 10.16099/j.sus.2022.02.18.0003

体育赛事财产化的反思寻求体育赛事传播商业利益与公共利益的平衡

Reflections on the Propertization of Sports EventsSeeking Balance Between Commercial Interest and Common Good of Sports Events Communication

  • 摘要: 体育赛事财产化是保护体育赛事相关权利的前提。体育赛事在诞生之初为公共性娱乐活动,不具有营利性质。随着商品经济的发展,其观赏价值被包装为一种商品,观众欣赏体育赛事必须支付对价,由此开启了体育赛事的财产化进程。现场体育赛事的观赏价值可以通过场所权进行保护,但随着广播、电视以及互联网的出现,体育赛事的观赏价值从普通法上的“准财产”逐渐发展为著作权法中的作品,其对应的权利范围也大幅扩张。同时,体育赛事权利也面临无序扩张的风险,其公共性正在消亡。反思体育赛事财产化的必然性及扩张趋势,我国一方面要厘定体育赛事权利人的“权利清单”,依法保护体育赛事的财产价值,另一方面要创设体育赛事财产权的“负面清单”,保障公众合理使用体育赛事内容的自由。

     

    Abstract: The legalization of sports is the cornerstone of the protection of sports rights. Initially, sports events served as no-cost entertainment for the general public. The entertainment value of sports events, however, was made a kind of commodity as the commodity economy evolved, and spectators had to pay to view them. The "propertization" of sports events started with this. The right of venue can be used to protect the viewing value of live sports events. However, with the development of radio, television, and the Internet, the value has gradually evolved from "quasi-property" in common law into works in copyright law, and the purview of rights has also significantly expanded. The public value of sports events is declining as the rights to those events increase arbitrarily. Drawing lessons from the propertization and expansion of sports events and their necessities, on the one hand, the rights of the owner of sports events should be specified to protect the commercial values of sports events; on the other hand, create a "negative list" of the property rights for sports events should be created to safeguard the public's freedom to use the content of such events.

     

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