Abstract: The asset homogeneity of the sports industry and the exhibition industry, as well as the dynamic factors of the industry integration which consist of industrial policies, market demand, technological innovation, etc., finally completes the whole process of new business formats of sport integration through the three stages of technology integration, business integration and market integration. It promotes the scale growth and the structure optimization of the sports industry, accelerates its innovation, and helps build a new development pattern. However, there are still obstacles in the integration of planning, standards, talents, organizations, products and demands for the integration of sports and exhibition industries in China. Therefore, it is proposed to issue an industrial integration plan, improve industrial integration standards, reform the talent training mechanism, cultivate enterprise groups, and speed up technological innovation and digital transformation of the industry. At the same time, related business formats should be watched, which will provide path support and reference for the in-depth integration and development of the sports industry and exhibition industry.