Abstract:
The psychology of audience in the 5G era appears a new state. As an objective psychology and behavior substance, network audience has become a core issue of the Olympic communication research. From the perspective of Olympic communication, perception suspension is taken as the starting point to analyze the media behaviors and emotional state of netizens during the Olympic Games, trying to find the audience's psychology factors to affect the Olympic communication ecology of new media, as well as the logic of their participation and communication mechanism. It holds that "the audience as the subject" are featured with their perception migrated, the human emotion suspended, emotion resonated and fantasied, and the perception nature transformed, etc. Hence they should be paid full attention in the construction of the new Olympic communication theory. These four audience features contribute to clarify the true state of audience emotion in the communication environment of the new Olympic Games, which helps to enrich the paradigm structure and theoretical framework of audience research in Olympic communication theory.