Abstract: Sports industry has strong potentials in absorbing labor force and employment. At present, the Chinese sports industry is still facing many difficulties, including the relatively small number of labor absorption, the employment potential to be fully released, the structural contradiction of employment, the underemployment of key groups and the unapparent effect of new employment forms and new occupations. The deep logic of the contradiction comes from the fact that the market players of the sports industry are relatively weak in job creation, the transformation and upgrading of the sports industry aggravate the structural contradiction of employment, new forms of employment and occupations are lacking in support measures, and relevant policies and services fail to fully connect labor employment. In the future, to fully release the efficiency of sports industry in absorbing labor force and employment, it is necessary to enhance the endogenous development power of sports market players, strengthen the investment of related human capital, stress new employment forms and new occupations, and improve the supporting policies related to sports industry employment.