Abstract: Consolidating the spirit of community, value identification, and moral standards is an important way to achieve the modernization and flexibility in sports governance. The widespread existence of a super-economic behavior logic in the sports competitions organized at village levels is analyzed, by incorporating the important constant of the status and attributes of diverse governance entities into the rural sports governance system for examination from the perspective of integrating the values of the rural sports community. It is believed that the value governance should follow such basic principles as the value norms of responsibility cognition, the value concept of mutual trust, and the value orientation of "putting villagers at the center". The examination of organizational structure should be carried out from the perspectives of the relationship structure and its belief ethics, equity structure and its concept interdependence, plus the rule structure and its evaluation orientation. Historically speaking, rural sports events have gone through a process of value evolution from "unity goals" to "striving to be pioneers" and to "driven by love", and then have moved towards "pursuit of honor". In the face of the complex risk governance pattern in the era of integrated media, rural sports events require scientific and technological empowerment; and more importantly, it is necessary to optimize the value driven mechanism to absorb diverse value goals, thus to build a more open, compatible, and shared institutional system.