New Quality Productive Forces Driving the Deep Integration of Sports Real Economy and Digital Economy: Connotation Mechanism, Development Dilemma, and Promotion Pathway

New quality productive forces, as an advanced form of productivity in the era of digital intelligence, is of great significance in driving the deep integration of sports real economy and digital economy. Using the methods of literature review, logical analysis and comparative advantages, this paper explores the deep integration of new quality productive forces driving sports real economy and digital economy around the two dimensions of the major element and the penertrating element of new quality productive forces. In response to the development predicaments including the role of the government and market, the guarantee of scientific and technological innovation, the allocation of data elements, the collaboration of sports organizations, and the guarantee of scientific and educational talents, it is believed that the respective efficiencies of new laborers, new labor objects, new labor materials, scientific and technological innovation, data elements and ecosystems should be fully leveraged. In terms of the top-level design, the reform of science and technology innovation system should be continuously improved, the rational allocation of sports data elements be constantly strengthened, the collaborative development of scientific and educational talents be promoted, and a sports ecosystem based on a global perspective be constructed, hence the new quality productive forces will continuously drive the deep integration of sports real economy and digital economy, promoting the high-quality development of China's sports industry.