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Volume 44 Issue 9
Sep.  2020
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XU Chunlei. Measurement and Innovative Development of Tourism Effects of Urban Marathon in China[J]. Journal of Shanghai University of Sport, 2020, 44(9): 24-33. DOI: 10.16099/j.sus.2020.09.003
Citation: XU Chunlei. Measurement and Innovative Development of Tourism Effects of Urban Marathon in China[J]. Journal of Shanghai University of Sport, 2020, 44(9): 24-33. DOI: 10.16099/j.sus.2020.09.003
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Measurement and Innovative Development of Tourism Effects of Urban Marathon in China

  • School of Physical Education, Huaqiao University, Quanzhou 362021, Fujian, China

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  • Received Date: May 25, 2020
  • Revised Date: July 09, 2020
  • Publish Date: September 14, 2020
  • Issue Publish Date: September 14, 2020
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    • Abstract
  • The tourism effect of urban Marathon is a multi-level and multi-field transitive change produced by the interactive development of Marathon events and urban tourism environment, including economic, social and spatial effects. Adopting a semi-quantitative method combining "relationship test" and "perception measurement", the impact of Chinese Marathon events on urban tourism is evaluated by selecting the four international Marathons of Beijing, Shanghai, Xiamen and Dalian as analysis objects. The results show that the comprehensive effect evaluation value of urban Marathon tourism is Ai=4.12, which is in the upper middle level; urban social effect(Ai=4.15)> economic effect(Ai=4.11)> spatial effect(Ai=4.09). It is proposed that the Marathon race, as a catalyst for urban development, carries the hope of modern urban evolution and selfrenewal, and is related to more ambitious government public policies because it affects the variation of urban competitive status in the post-industrial era; the impact and depth of Marathon events in the development of urban tourism depend on local governments'values and systems arrangements and innovative measures; critical factors to enhance the tourism effect of urban Marathon in China include:to innovate the production and service model of urban Marathon events, to create a benign mechanism for the sustainable development of event tourism, and to make Marathon events a core tourism event for sustainable urban development.
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