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PAN Jingcheng, LI Hai. Motivation, Emotion and Willingness ofAdventure Sports Tourism under the Marginal Risk[J]. Journal of Shanghai University of Sport, 2020, 44(9): 34-42. DOI: 10.16099/j.sus.2020.09.004
Citation: PAN Jingcheng, LI Hai. Motivation, Emotion and Willingness ofAdventure Sports Tourism under the Marginal Risk[J]. Journal of Shanghai University of Sport, 2020, 44(9): 34-42. DOI: 10.16099/j.sus.2020.09.004

Motivation, Emotion and Willingness ofAdventure Sports Tourism under the Marginal Risk

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  • Received Date: September 25, 2018
  • Revised Date: October 15, 2019
  • Publish Date: September 14, 2020
  • Issue Publish Date: September 14, 2020
  • In order to understand the practice of adventure sports tourism, the various relationships of motivation, positive emotion and willingness are analyzed according to the investigations and empirical researches based on the marginal risk theory. The result shows that the internal motivation and exogenous atmosphere promote the emotions of tourists participation in tourism positively.Perceived risk plays a positive role in the path of "psychology-emotion" and "atmosphere-emotion".Positive emotions improve the attachment of tourists and spread their revisited wishes.
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