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中文体育类核心期刊

中国人文社会科学期刊AMI综合评价(A刊)核心期刊

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中国高校百佳科技期刊

KAN Junchang, ZHAI Zhe, ZHANG Hongyu. Strategic Planning and Promotion Path of the Development of Ice and Snow Sport in China[J]. Journal of Shanghai University of Sport, 2022, 46(1): 52-59. DOI: 10.16099/j.sus.2021.05.29.0002
Citation: KAN Junchang, ZHAI Zhe, ZHANG Hongyu. Strategic Planning and Promotion Path of the Development of Ice and Snow Sport in China[J]. Journal of Shanghai University of Sport, 2022, 46(1): 52-59. DOI: 10.16099/j.sus.2021.05.29.0002

Strategic Planning and Promotion Path of the Development of Ice and Snow Sport in China

More Information
  • Received Date: May 28, 2021
  • Revised Date: November 09, 2021
  • Issue Publish Date: January 14, 2022
  • The strategic planning objectives and tasks of ice and snow sport development are defined based on the previous foundation and realistic problems of the development of ice and snow sport, and the promotion paths are formed. It is concluded that the current problems in the development of ice and snow sport in China lie in its weak comprehensive strength, low quality of service supply, multiple difficulties in the market development, and the shortage of professionals. In the future opening should be taken as the main line and the sports of ice and snow be balanced; sharing should be taken as the core to meet the needs of ice and snow sport among the public. Besides, the service innovation of ice and snow industry shall be improved in the direction of standards, and the channel for ice and snow professionals be built.

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